Agenda-setting intelligence, analysis and advice for the global fashion community.
In India, a country typically defined by traditional gender norms, male beauty is having a moment.
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Hindustan Unilever, the conglomerate’s Indian division, has taken a majority stake in the premium beauty brand.
‘Quick commerce’ apps that deliver products in just 10-20 minutes are already popular in Indian cities with experts predicting double-digit sales growth for the channel in the years ahead.
H&M and Zara continue to expand in the country but local mass market competitors offer consumers a more complete wardrobe including popular ‘Indo-Western’ style outfits.
Akanksha Kamath is a contributing writer at The Business of Fashion. Based in London, England, she is a writer and creative consultant with a focus on fashion, culture and arts.
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