Agenda-setting intelligence, analysis and advice for the global fashion community.
A-Frame Brands, the brand-development company behind personal care brands led by recognisable faces such as Gabrielle Union,
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
The singer-songwriter is the latest celebrity to join forces with Los Angeles-based celebrity business developer A-Frame Brands on a line aimed at targeting specific skin care challenges people of colour face.
The tennis star is CEO of Kinló, a new venture launched with Los Angeles-based A-Frame Brands aiming to provide sun and skin protection to underserved, darker-skinned consumers.
Corporate pledges to direct more dollars to Black-owned businesses after the 2020 murder of George Floyd have resulted in a refreshed mix of products at big-name stores.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.
Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
